Sunday, August 26, 2007

The 11th hour hype.

I just saw the 11th hour movie and I have to admit that it made me wonder, which I think is one of the main purposes of any film. I like the introductory message which implies that it’s not about earth, is about saving our own butts (selfish, yummy!). And I was impressed by the marketing strategy that they are using (The whole nine yards about web-marketing)

I think that this "environmental trend" is an open market for all artists because like the movie established "there is a need to reinvent our social and economical systems" and who could be better to accomplish this task that those who were borne to survive thanks to their imagination.

Nevertheless I share the message of the film and I hope history will prove me wrong, I have to admit that I don't believe the hype. First of all because we can’t reinvent the human being; we are what we are. And second, because I don't think humans are here to stay. I believe that there will be the time when humanity will move on to participate of a completely different reality, maybe saying good bye to the human experience (although I'm glad of being a human)

In order to give a more structured thought, I'm going to share a piece of literature from Fyodor Dostoevsky that appears in the short story "Notes from the underground” and I think comes right on the money:

"In short, you can say anything you like about world history, anything that might enter the head of a man with the most disordered imagination. One thing, though, you cannot possible say about it: you cannot say is sensible. If you did, you would choke at the firs word. And, moreover, this is the sort of curious thing you come across almost every minute: continually there crop up in life such sensible and moral people, such sages and lovers of humanity whose only object seems to be to live all their lives as sensibly and morally as possible, to be, as it were, a shining light to the neighbours for the sole purpose of proving to them that that it is possible to live morally and sensible in the world. And what happens? We know that many of these altruists, sooner or later, toward the end of their lives, were untrue to themselves, committing some folly, sometimes indeed of almost indecent nature...."

Sunday, August 19, 2007

I'm reading a book call "the new rules of marketing and PR" and is giving me a lot to think about. Although the computer technicalities in the book are exciting, the most important message for me is that each person could be the best Marketing Director for his/her enterprise, whatever it is.

How? Writing

What? Content about your art/profession/craft/etc

Where? Web

The catch? You have to be good!

For example, the author recommend not to create a blog right away but start looking around in blogs that you like, share similar interests, people you would like to talk to, etc. Then find and express your own voice.

After you’ve done that you need to start writing about your subject (passion) because the most you write the higher is the probability to be found (content is the key). Here is where the catch takes part on the game. How much can you say? How good are you expressing your ideas? How much credibility can you inspire? How original you are? What is your extra value?

I know it won’t be easy but that’s why we are special; because we believe in what we do and we are doing it even against the odds. We know our shit and that’s why I believe we can use this tool. Out there is a lot of competition but this is just the chance to prove how good we are.

Check out the book and start writing.

Sunday, August 12, 2007

workout closer to the stars

Chabot Space and Science Center has an empty parking lot. I have the idea of developing a Sunday workout program that can generate income for a dancer or a trainer who has the strength to start a business. I think that the model from Bogota could be copied and could start a whole new trend in Oakland.


For those who like bicycles a lot. Here you can find the process that has changed and improved a whole city. It's call ciclovia and is nothing else but kiking the cars out of the way creating a new concept for city development.